Starting a Company of One

I have decided to start a company of one. This article will explain what a company of one is, how I believe it will help my clients, and also explain some key points about my offerings.

What is the idea of a company of one, and what are the advantages for clients?

"Company of One" is by no means a concept I have developed, it is based on a book written by Paul Jarvis, published in 2019, and explores the idea that by staying small and agile, individuals can build successful businesses by focusing on quality and efficiency rather than relentless expansion. If you haven't read it, I strongly recommend it.

Some advantages for customers working with a company of one:

• Personalized Services:
  • A smaller business often has the capacity to provide more personalized and attentive service to its customers. With fewer clients or projects to manage, the company can dedicate more time and effort to understanding individual customer needs and preferences.
• Direct Communication:
  • Smaller businesses often have more direct communication channels with customers. This can lead to faster response times, clearer communication, and a stronger connection between the business and its clientele.
• Focus on Quality Over Quantity:
  • A company of one may prioritize delivering high-quality products or services over sheer quantity. Customers may benefit from a more refined and focused offering, ensuring that their needs are met with attention to detail and excellence.
• Lower Prices or Better Value:
  • With lower overhead costs, a company of one may be able to offer competitive prices or provide better value for the money. Customers benefit from potentially lower prices without sacrificing quality.

Some of the problems I wish to solve

For the last almost 10 years, I have worked in either Sales (Business development, Closing Roles) or as a Revenue Operations consultant for various companies, both start-ups and enterprises. A few observations I have gathered from that experience are:

• Companies gain an advantage by starting with Revenue Operations early on to gain incremental efficiencies and to avoid messy processes as they grow. However, they often don't need a full-time hire in the early stages. They are missing out.
• As companies grow, they tend to focus more upmarket and have less emphasis on their smaller customers/companies. The customers experience a lack of focus and care.

I believe I can help address that by starting a company of one.

By being a company of one, I aim to focus on delivering quality and affordable Revenue Operations for small companies so that they can gain early access to Revenue Operations that can help with incremental efficiencies as they grow. And since I will stay a company of one, potential customers of mine won't experience a need for me to find bigger and bigger clients, reducing the focus on their needs.

What are the drawbacks of this approach?

The main drawback of this approach is that, since you will be working with a single individual, there is less knowledge than in a company with several employees, each with their own specialty. It is a fair concern. I would say that unless your use case is very complex, you won't need a whole team of RevOps. Often, simpler is better as you are early on in your journey.

I am also building a network that we can tap into. Should your use case be out of my specialty zone, we can then work together with my network to achieve your goals.

My Offerings

I strongly believe I can help companies get early access to the benefits of Revenue Operations for a fair monthly price.
My main focus will be on HubSpot as a preferred CRM. Having worked with other CRMs, I think companies are best off starting their journey on HubSpot (feel free to check the website and all content around, which I have built on the HubSpot Growth package) at gtk-solutions.com.

I have also recently launched my RevOps Course on Udemy. I hope RevOps professionals will find this useful so that they can take charge of their RevOps department and move from being reactive to proactive in their approach.

If you or a company you know could benefit from early access to RevOps, feel free to connect with me on LinkedIn if interested in seeing if I can help achieve your goals.

“GTK-Solutions is a Company of One, and Always Will Be.”